Top 10 Inspirational Animated Ads
March 31, 2023. 9 min read
Animated ads have become increasingly popular in recent years, and for a good reason. They offer a dynamic and visually appealing way to convey a message to your target audience, leading to higher engagement and conversion rates. This article will showcase some amazing examples of animated Ads for businesses that can inspire your campaigns in 2023.
What are Animated Ads?
Animated ads are digital advertisements that use animated graphics, illustrations, or videos to convey a message to the audience. Unlike traditional static ads, animated ads offer a more engaging and interactive experience for the viewer, which can lead to higher click-through rates and conversions. Animated ads can take various forms, such as GIFs, motion graphics, animated videos, and more.
Importance of Animated Ads
Animated advertisements have various benefits over traditional ads. They are more captivating and memorable, as their animations can draw the audience’s attention and leave a lasting impression on their minds. Additionally, animated ads can convey complex messages straightforwardly and understandably. Using animations makes the message more relatable, increasing the chances of the audience taking action. Lastly, animated ads are more cost-effective than traditional ads as they save costs associated with location, actors, and props. As a result, animated ads are a more budget-friendly option.
Inspirational Animated Ads
1. Place You Want To Be – Volkswagen
In the automotive industry, it is a daunting task to fashion advertisements that truly captivate the audience. However, Volkswagen has surpassed all expectations for a mere car company.
Behold an amusing animated video fashioned from the perspective of a Green Beetle. The narrative therein affords insight into the unparalleled quality of Volkswagen’s services.
The animation featured in the advertisement is exceptionally charming and seamlessly emphasizes the underlying message. It bears a resemblance to the illustrious CARS movie series in certain aspects!
If you seek a video promoting your automotive services, look at this reference.
2. Summa health
This video ad is an ideal example of how healthcare video advertising should be created. The video combines 2D animation and transitions, explaining how Summa Health benefits you. In addition, Summa Health has used a fun story to recreate the role of a primary care physician.
If you are into healthcare, this 30-second Healthcare animated ad is the same as what you need for your next video ad.
3. Fincar
2D animated ad for Fincar, created by WagiGo Studio! With their exceptional creativity and expertise in animation, WagiGo has brought to life the benefits and features of Fincar in an engaging and captivating way. This ad promises to provide viewers with a clear understanding of how Fincar can improve their lives and why it’s the perfect choice for their financial needs. So sit back, relax, and enjoy the Fincar ad brought to you by WagiGo Studio.
4. Air Reinvented
Nike revamped some of its most iconic sneaker models a few years ago and announced this big step – pun intended – with an animated commercial video. They created an aesthetically pleasing piece that perfectly complements the brand’s urban style.
The most noteworthy aspect of this animated ad is how it pays homage to the previous sneaker designs. Every time a new model appears on screen, the visuals and music change accordingly to reflect the style of the featured sneaker. It’s quite impressive.
5. Play with Oreo
The example of Oreo’s “Play with Oreo” video is highlighted as a successful and creative animated ad that appeals to young audiences and adults who love the brand. The video’s smooth transitions, vibrant colors, and positive characters attract even the most difficult-to-reach viewers. Oreo’s collaboration with graffiti artists to create wall art projects further emphasizes the idea of play.
Overall, the text emphasizes the importance of creating outstanding, colorful, and funny animated ads that can distract viewers from other content. The Oreo animated ad is a great source of Inspiration for creating original ideas for animated ads targeting children.
6. Catch
The Coca-Cola “Catch” video is a legendary example of an animated ad. The video features the iconic polar bears, first appearing in a Coca-Cola commercial in 1993. In this ad, the bears are back, and the animation is set to Beethoven’s 5th Symphony. The ad highlights people’s shared experiences while enjoying Coca-Cola together and successfully captures the emotions of happy moments.
Coca-Cola has a long history of using animated commercials, and “Catch” is a perfect example of the company’s expertise in creating engaging and emotionally resonant content. As one of the most recognizable brands globally, Coca-Cola cemented its place in marketing. We can expect to see more amazing animated content from them.
7. Oreo
The Oreo commercial uses the idea of giving Oreos to traditionally scary characters like a vampire, a giant shark, and the big bad wolf. The ad features a custom song by the popular musician Owl City and is aimed at children and adults who love the brand. The unique 2D and motion animation makes the ad entertaining and a great example for brands targeting children.
8. McDonald's mobile app launch
McDonald’s mobile app launch video is a prime example of how animation and music can create an impactful ad within just 35 seconds. The ad delivers a heartwarming message that you can enjoy meals with your loved ones anywhere by using the mobile app.
The clever use of animation and music in the video has resulted in its huge success, with the ad achieving 7 million app downloads within just two years of its launch. If you plan to launch a mobile app for your business, taking inspiration from this video could be a great idea.
9. A Million Dreams
Another Inspirational Ad is “A Million Dreams,” released by Huawei, showcasing the company’s commitment to social responsibility and environmental sustainability. The video features a small robot that takes viewers on a journey to various places where Huawei’s technology is used to improve people’s lives and create a more sustainable future. The ad’s wood grain texture reinforces the message of environmental protection. The ad’s positive and inspiring message will positively impact viewers’ perceptions of the brand, associating it with positive feelings and social responsibility.
10. it’s amazing what water can do
Many people may believe there isn’t much space for creativity in a public service announcement (PSA), particularly when it concerns using a toilet’s “half flush” feature to conserve water. However, this assumption is proven wrong by animated advertisements.
This particular ad by Sydney Water is truly enjoyable to watch. The engaging poem about the significance of water and the striking animation style captures the audience’s attention, making it an effective commercial.
Conclusion
Animated advertisements effectively capture the audience’s attention and deliver a message distinctively and imaginatively. The exceptional animated ads we discussed in this article are inspiring illustrations of how animation can produce captivating and unforgettable commercials. Examples such as Coca-Cola’s “Catch” and Huawei’s “A Million Dreams” have made a lasting impression on their viewers.
