Animated Sales Video; 10 Trending Inspirations for Ever
April 5, 2023. 8 min read
What is an Animated Sales Video?
An animated sales video is a short, engaging video that uses animation to explain and promote a product or service. It typically includes a voice-over narration that explains the benefits and features of the product or service while the animation visually represents the message.
Unlike traditional sales pitches, animated sales videos use animations to create a story and convey complex ideas in a simplified way. They are typically 60 to 90 seconds long and use engaging visuals and clear, concise narration to communicate their message.
Benefits of Animated Sales Video
Animated sales videos offer several benefits over traditional sales pitches:
- Increased engagement: Animated videos are more engaging than traditional text-based content, making them more likely to be watched and shared.
- Better retention: Studies show that people remember information better when it’s presented in a visual format.
- Increased conversions: Animated sales videos can help increase conversions by making it easier for viewers to understand the value of a product or service.
- Better reach: Animated sales videos can be shared on social media platforms, increasing their reach and potential to generate leads.
Examples
1. Interac Transit
Interac Transit’s video is one of the best-animated sales videos, effectively selling the company’s services. Selling a product or service without a voice-over (VO) can be a bold decision, but it can also be effective if you approach it creatively.
Interac Transit showcases the simplicity of its payment service by depicting real-life scenarios and emphasizing its value proposition through strategically placed messages. Rather than relying on a voice-over to provide additional explanation of their service, Interac Transit leverages outdoor marketing imagery.
2. Zenhub
Another example is an animated sales video by WagiGo video for Zenhub, an open-source project management software. This video explains the key features and benefits of using Zenhub and how it can help you streamline your project management workflow.
3. Bankwest
Bankwest offers an incredibly captivating sales video with impressive visuals and top-notch voice-over. However, we selected it for its quality and as a prime illustration of the remarkable effectiveness of 30-second explainer videos.
5. Fincar
2D animated advertisement created by WagiGo Studio for Fincar. With their expertise in animation, WagiGo has creatively highlighted the benefits and features of Fincar engagingly. The ad promises to provide viewers with a clear understanding of how Fincar can improve their financial lives and why it’s the ideal choice for their needs. Sit back, relax, and enjoy the Fincar ad brought to you by WagiGo Studio.
4. Ahrefs
Ahrefs is a popular SEO tool that helps businesses improve their website’s search engine rankings. An engaging and informative animated product video was created to showcase its advantages, which include identifying new growth opportunities, increasing website visibility, and outperforming competitors. The video is an effective marketing tool for businesses looking to understand the benefits of using Ahrefs, particularly for individuals with limited SEO or digital marketing knowledge.
6. Spotify
Animated Explainer videos in conveying product information to the audience in an easy-to-understand manner. These videos simplify complex concepts and effectively communicate a brand’s identity. Here is another example from Spotify: using the combination of text, visuals, and storytelling to showcase its brand persona in an explainer video.
7. Play with Oreo
The example of Oreo’s “Play with Oreo” video is highlighted as a successful and creative animated advertisement that appeals to young audiences and adults who love the brand. The video’s smooth transitions, vibrant colors, and positive characters capture the attention of even the most challenging viewers.
8. McDonald's mobile app
The launch video for McDonald’s mobile app is an excellent illustration of how animation and music can create a powerful advertisement in just 35 seconds. The ad delivers a heartwarming message that you can enjoy meals with your loved ones anywhere, simply by using the mobile app.
9. Kroger
Comedy is an effective technique used in producing an animated sales video. Kroger provides an outstanding example of how to incorporate comical animated characters. The video from the 1980s features an aerobic theme, absurd character design, and fitting background music, resulting in a 30-second sales video that is both amusing and memorable.
10. Slack
This animated explainer video effectively showcases the daily pressures of a typical workday, a relatable issue many individuals face. What makes this video particularly remarkable is its ability to demonstrate the practical application of Slack’s products in relatable situations without being overly promotional or intrusive. The animation is visually appealing, imaginative, and vibrant, captivating the audience from the outset.
Conclusion
Animated sales videos can be a powerful tool for businesses to communicate their message and promote their products or services. Following this article’s tips and best practices, you can create effective animated sales videos engaging your audience and drive conversions.
FAQs
- How long should an animated sales video be?
- An animated sales video should ideally be between 60 to 90 seconds long.
- What are the types of animated sales videos?
- There are various types of the animated sales video, including explainer videos, 2D animations, whiteboard animations, and motion graphics videos.
- What are the benefits of using animated sales videos?
- Animated sales videos can help businesses communicate their message engagingly, increase brand awareness, and drive conversions.
