What is Doodle Video: Unleashing the Power of Visual Storytelling
May 31, 2023. 10 min read
If you have been searching for effective methods to capture people’s attention for your business for a considerable period, creating a doodle video might be a viable option. These videos are simple to create yet highly effective in generating conversions. Let us explain how this form of animation can be a powerful tool for prompt transformation.
In today’s fast-paced world, capturing and retaining attention has become increasingly challenging. Whether you are a marketer, educator, or content creator, finding innovative ways to communicate your message effectively is crucial. This is where doodle videos come into play. But what exactly is a doodle video? In this article, we will explore the concept of doodle videos, their benefits, and how they can be used to engage and captivate audiences.
What is a Doodle Video?
Doodle videos, also known as whiteboard animations or sketch videos, are explainer videos that utilize hand-drawn illustrations to visually depict concepts, stories, or ideas. They typically involve hand sketching images or text on a whiteboard background, accompanied by voiceover narration. These videos are engaging and dynamic and can effectively communicate complex information in a simplified and visually appealing manner.
Doodle videos offer a unique blend of simplicity and creativity, making them an ideal choice for various purposes, such as educational tutorials, marketing campaigns, training materials, or product demonstrations. Doodle videos can effectively convey messages, evoke emotions, and leave a lasting impression on viewers by combining visual elements, audio narration, and storytelling techniques.
Benefits of Doodle Videos
Doodle videos offer several advantages over traditional video formats, making them popular for businesses, educators, and content creators. Let’s explore the benefits of incorporating doodle videos into your communication strategy.
1. Enhanced Engagement
Doodle videos leverage the power of visuals and storytelling to capture viewers’ attention. Combining animated drawings with compelling narratives creates an immersive experience that keeps audiences engaged from start to finish. According to studies, visuals are processed 60,000 times faster than text, making doodle videos an ideal medium for conveying complex ideas.
2. Simplified Message Delivery
Complex concepts or lengthy explanations can often be challenging to convey effectively. Doodle videos simplify complex information by breaking it into bite-sized, easy-to-understand visuals. Doodle videos ensure that your message is delivered clearly and memorably by using concise and straightforward language accompanied by relevant illustrations.
3. Increased Retention
Due to their visually stimulating nature, doodle videos have been found to improve information retention. The combination of auditory and visual stimuli activates multiple brain areas, leading to better encoding and recall. Research suggests that people remember 80% of what they see and hear compared to only 10% of what they read.
4. Versatility
Doodle videos can be adapted to various contexts, making them suitable for various applications. Doodle videos can be customized to suit any topic or audience, whether explaining a complex process, introducing a new product, or delivering a captivating educational lesson. Their versatility extends to different platforms, including websites, social media, presentations, and e-learning modules.
Types of Doodle Videos
Glass Board Animation
Glass board animation, as its name suggests, involves the art of drawing on a glass surface. By displaying characters and explanations on the smooth glass canvas, this unique form of Doodle Animation offers an incredibly precise and engaging way to convey information.
The captivating nature of glass board animation easily grabs viewers’ attention, allowing your message to be delivered swiftly and effectively. In today’s digital landscape, glass board animation has gained significant popularity and has become one of the most favoured forms of doodle animation.
Blackboard Animation
Doodle videos sometimes feature dark backgrounds, like the blackboard you used in school. How can you forget? Dark backgrounds contribute to the creation of informative doodle videos.
Even intricate blackboard animation videos can simplify Doodle videos. Props need to be suitable for the text, images, and characters. The script should include references to musicians. Blackboard Animation defines what doodles are. Doodly instances are also utilized.
Whiteboard Animation
The name of this and other styles of video creation speaks for itself. Usually, all the necessary elements of the plot are drawn on a completely white background. It is the most common style, which is available in most Doodle video software. Just look at Doodly’s video examples to understand what it looks like. VideoScribe, Animaker, and many others are other software for creating such animations. Choose the program that suits you, find a style, and add characters, items, and music.
Notepad Video
Notepad videos, as the name suggests, involve drawing on a notepad. This animated doodle style is popular due to its uniqueness. Companies use notepad videos to personalize their messages.
Animaker is widely regarded as the best software for creating notepad videos. This tool allows editors to select various elements and characters while choosing a suitable soundtrack. Notepad doodle videos are particularly effective for medical animations as they are easily understandable.
How are Doodle Videos Created?
Creating a doodle video involves several steps, from conceptualization to final production. Let’s take a closer look at the typical process:
- Scriptwriting: The first step is to develop a compelling script that effectively conveys the intended message. The script should be concise, engaging, and tailored to the target audience. It should outline the key points and include a clear call to action.
- Storyboarding: Once the script is finalized, creating a storyboard is next. A storyboard visualizes the video, illustrating each scene or frame with accompanying descriptions or instructions. It serves as a blueprint for the animation process.
- Illustration and Animation: The illustrations are created with the storyboard as a guide. These can be hand-drawn on paper or digitally using software such as Adobe Illustrator. After the illustrations are finalized, they are imported into animation software, where the movement and transitions are added to bring them to life.
- Voice-Over Recording: A professional voice-over artist is hired to record the narration, following the script and providing the necessary tone and emotion to complement the visuals. The voice-over is then synchronized with the animation to create a cohesive and engaging final product.
- Sound Effects and Music: To enhance the overall viewing experience, sound effects and background music are added during the post-production phase. It helps to create a dynamic and immersive atmosphere that captivates the audience.
- Finalization and Distribution: After combining all elements, the video is rendered in the desired format and resolution. It can then be uploaded to various platforms, such as websites, social media channels, or shared via email marketing campaigns.
Conclusion
Doodle videos are a creative and engaging way to convey your message to your target audience. By combining hand-drawn illustrations, animations, and narration, doodle videos simplify complex ideas, increase engagement, and improve information retention. They offer a versatile medium for various industries and purposes, allowing businesses to effectively communicate their value proposition and drive conversions. Whether you’re looking to explain a product, educate your audience, or create captivating marketing campaigns, doodle videos can be valuable to your content strategy.
