10 Amazing E-commerce Product Videos to Watch

April 28, 2023. 7 min read

Are you looking for a way to make your ecommerce products stand out from the competition? Look no further than product videos! By showcasing your products in action, you can provide customers with a better understanding of what you offer and increase the chances of a sale. In this article, we’ll explore the top 10 ecommerce product videos to inspire your video marketing efforts.

Ecommerce Product Videos

In the digital age, video content is becoming increasingly popular among consumers. According to a recent study, videos can increase purchase intent by 97%. Ecommerce Product videos are a powerful tool for businesses. These Ecommerce Product videos are a great way to showcase your products in action and demonstrate their features and benefits. They help you connect with your audience and create a more immersive shopping experience.

Top 10 ecommerce product videos

Let’s look at these top 10 ecommerce product videos and what makes them so effective.

1. Dollar Shave Club

Dollar Shave Club’s now-iconic product video took the internet by storm when it was first released in 2012. The irreverent tone, catchy jingle, and humorous visuals all worked together to establish Dollar Shave Club as a brand that didn’t take itself too seriously. By the end of the video, viewers were convinced that Dollar Shave Club’s blades were “f***ing great” and were eager to try them out for themselves.

2. Gillette

Gillette has been known for creating some of the best ecommerce product videos in the industry. Their videos are informative, engaging, and visually appealing, making them a great tool for driving sales and increasing brand awareness.

One of Gillette’s most successful product videos is their “Fusion ProGlide with FlexBall Technology” video, showcasing their latest razor’s unique features. The video uses a combination of product shots, animated graphics, and customer testimonials to highlight the razor’s ability to provide a close and comfortable shave.

3. Apple

Apple is known for its slick ecommerce product videos; the iPhone 12 launch video is no exception. The video showcases the phone’s new features visually stunningly, emphasizing the device’s sleek design and powerful capabilities. By the end of the video, viewers are excited and excited about the new iPhone.

4. Bulls Bikes US

Bull Bikes’ product videos are a great example of effective ecommerce product videos. The videos showcase the bikes in action, highlighting their features and benefits in a way that engages and excites viewers.

One of the key strengths of these videos is their high production quality. They’re well-shot, well-lit, and well-edited, with professional-grade sound and visual effects that help to draw the viewer in.

In addition to their technical quality, these videos are also effective because they highlight the key selling points of Bull Bikes’ products. They showcase the bikes’ durability, speed, and agility and demonstrate their performance in various real-world scenarios.

5. Nike

Nike has a reputation for producing exceptional e-commerce product videos. Their videos often feature their iconic swoosh logo for branding, and they tell a story that connects customers with the product on an emotional level. The videos are visually appealing and show the product in action, helping customers understand its benefits. 

They also include user-generated content, such as social media posts, to create a sense of community and social proof. Each video ends with a clear call to action, whether to purchase or follow Nike on social media. Overall, Nike’s e-commerce product videos are an excellent example of creating engaging content that connects with customers and drives sales.

6. Casper

Casper’s product video is a heartwarming and relatable story that centers on the universal need for better sleep. The video highlights the company’s unique sleep products and how they can help improve sleep quality for people of all ages and backgrounds. By focusing on the customer and their needs, the video effectively showcases Casper’s products in a way that’s both memorable and effective.

7. Warby Parker

Warby Parker’s ecommerce product videos for their Scout collection of glasses is a stylish and fun showcase of the brand’s latest products. The video is fast-paced and visually stunning, showcasing the unique design and versatility of the Scout collection. The video effectively communicates Warby Parker’s commitment to quality and style by focusing on the product and its features.

8. Rolex

Rolex’s e-commerce product videos provide an excellent example of how to showcase luxury products online. These videos are of high quality and showcase the watches in the best possible way. They often tell a story, celebrate the brand’s heritage, and showcase the unique features of each watch. Rolex’s e-commerce product videos can help connect with customers, differentiate the product from similar products, and guide customers through buying. By taking inspiration from Rolex’s approach, businesses can create e-commerce product videos that showcase their products in the best possible light and help drive sales.

9. GoPro

When it comes to ecommerce, product videos can be incredibly effective in showcasing the features and benefits of a product to potential customers. 

GoPro’s product video for their HERO9 Black camera is a thrilling and action-packed showcase of its capabilities. The video features breathtaking footage of remote locations and extreme sports, highlighting the camera’s durability and versatility. By showcasing the camera’s capabilities in real-world scenarios, the video effectively communicates the value of the HERO9 Black to potential customers.

GoPro cameras are specifically designed for recording action footage in harsh environments. These cameras are popular among adventure seekers, athletes, and people who want to capture exciting moments on video.

10. Lamborghini

A Lamborghini commercial can make for a great example of a top-notch e-commerce product videos. These ads are known for their stunning visuals, storytelling approach, emotional appeal, and clear call to action. They showcase the car’s design, performance, and unique features in a way that captures viewers’ attention and leaves a lasting impression. This same formula can be applied to e-commerce product videos, which also need to be visually engaging, tell a story, evoke strong emotions, and include a clear call to action.


In conclusion, e-commerce product videos can be a powerful tool for businesses looking to showcase their products online. These videos can help capture customers’ attention, showcase products in the best possible light, create a connection with customers, and guide them through the buying process. 

By taking inspiration from successful e-commerce product videos, such as those from luxury brands like Rolex or sports car manufacturers like Lamborghini, businesses can create high-quality, meaningful, and informative videos that can help drive sales and create a loyal customer base. With the increasing importance of online shopping, e-commerce product videos are becoming an essential component of any successful e-commerce strategy.


Q: What kind of products are best suited for product videos?

Any product that can be demonstrated or shown in action can benefit from a product video. It includes everything from electronics to food products.

Q: How long should an ecommerce product video be?

Ideally, an ecommerce product video should be between 30 seconds and two minutes long. It is long enough to showcase the product and its features while maintaining the viewer’s attention.

Q: Can I make a product video on a budget?

Yes, making a great product video on a budget is possible. With a smartphone and a few basic editing tools, you can create a high-quality video that showcases your product effectively.

Q: How can I use product videos to boost sales?

Product videos can boost sales by showcasing your product in an engaging and informative way, helping potential customers understand the value of your product and how it can meet their needs.

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