10 Best Kinetic Typography Examples
May 09, 2023. 8 min read
Marketers are always looking for new ways to present their company’s products, events, or ideas uniquely and creatively. They understand the importance of standing out in the market to grab attention. The marketing department works hard to create viral campaigns and continually evaluates the best options by analyzing trends and competitors in their field.
Today, we will introduce you to kinetic typography animation, which can help you promote and increase your brand’s influence. Additionally, you will learn about the different types of this animation. Perhaps some exciting examples will inspire you to create your advertising masterpiece.
What is Kinetic Typography?
Kinetic typography is a video animation technique that involves moving text. This technique can be used in different media, including films, advertisements, music videos, and online courses. It has become increasingly popular in web design as a background effect on websites and web-based videos. Kinetic typography is a powerful tool that can be used to emphasize specific content, convey tone and emotion, and create a unique visual experience. It is also an affordable option for those with limited budgets.
Kinetic Typography Examples
Here are the 10 best Kinetic Typography videos for inspiration.
1. Google
Five years ago, Google published a video promoting its Google Home product. The video creators utilized kinetic typography to explain this device’s capabilities. Google has also added unusual audio that enhances the visuals properly.
2. Honda
Honda effectively utilized kinetic typography to capture viewers’ attention in their latest video. Originally intended for a UK advertising campaign, the video quickly went viral, and marketers worldwide began actively using it.
3. Catch Me If You Can
The opening scene of this movie appears to be inspired by Saul Bass’s iconic movie credits for “North by Northwest.” However, it was developed by Kuntzel+Deygas, a visual effects team who created this sequence to pay tribute to Bass’s work after his passing.
In this sequence, dynamic typography is used as a character in its own right. The minimal line graphics are used cleverly to match actor names with items from the story, creating a cohesive and visually striking introduction to the film.
The constant motion of the typography is mesmerizing, captivating viewers before the movie even begins.
4. From Paper to Screen
Thibault de Fournas has created an exceptional video that showcases the evolution of typography, from its origins on paper to its current use on screens. It uses various techniques from ancient to the most advanced cinematic tools. The video is an excellent example of kinetic typography, featuring an engaging score and stunning visual effects.
5. Conan O’Brien
The video uses 3D typography, with white and grey colours, to keep the viewer focused on the message. The yellow symbols are strategically placed to add colour and highlight specific points in the video.
6. Rolling Stones — Doom and Gloom
Trunk Animation made the Rolling Stones’ video. This song, “Doom and Gloom,” was released to celebrate the group’s 50th anniversary. The company produced stunning splash-style animations.
7. Acomos
Acomos made a nice video with only a few words, colours, and other things. The graphic artists did a good job of using a dynamic line that turns words into moving icons along the way. The background music is soothing and doesn’t get in the way of the advertisement.
8. Shine a Light
It’s widely known that the J-pop collaboration between DJ Takuma and Angella Guistini is forgettable. The song’s lyrics will likely consist of sweet but incomprehensible phrases even to native Japanese speakers. However, the brilliant typographic video by Bait elevates the overall experience.
9. First Step (Childline)
The creators of the video have utilized kinetic typography to represent children’s thoughts and emotions visually. By intentionally blurring some words and bringing them into focus, they have created a powerful representation of how children’s feelings can be unclear and difficult to articulate.
10. Eyemart Express
Eyemart Express has utilized kinetic typography to illustrate three simple steps in a video that can aid you in finding the perfect shape for your glasses. The creators have demonstrated what to avoid when making your selection. Along with the text, the video also features captivating illustrations that make it easier to comprehend.
Conclusion
As you know, kinetic typography can create immersive videos with multiple dimensions. Designers use this technique to produce social videos, book trailers, and more to convey brand messages.
Due to its ability to save time and money, specialists are paying more attention to this technique. You can decide what kind of video to create by exploring kinetic typography examples. With a little luck, your video might even go viral and become a big hit.
