Animated Corporate Videos – Boosting Your Business

April 9, 2023. 10 min read

Video content is quite popular among customers. However, if your video is overloaded with information, will people view it to the end? Most likely not. Instead, animated corporate videos can effectively promote your business, its products, and services with visuals and figures.

Thus, animated corporate videos are expected to benefit businesses in any industry. But more is needed to make an animation. Animated corporate video production takes time, money, and resources. So this guide will tell you everything you need to know about animated corporate video production to ensure you get the fundamentals.

What Are Animated Corporate Videos?

A company or group makes animated corporate videos to convey its message. Video communication is used to engage the targeted audience. Corporate videos can take many different forms.

They can be used to explain complex ideas, showcase products or services, or provide information about a company. Unlike live-action videos, animated corporate videos can create any scenario or character, allowing businesses to present their brand creatively.

Why Use Animated Corporate Videos?

Animated corporate videos are a powerful and effective tool for businesses to communicate their message, showcase their brand, and engage with their target audience. Here are some reasons why businesses use animated corporate videos:

  1. Visually Appealing: Animated videos are visually appealing and engaging and can captivate the viewer’s attention, making them an effective tool for communication.

  2. Flexibility: Animations can be used to explain complex ideas or concepts easily. They can also be adapted to various platforms, including social media, websites, and presentations.

  3. Branding: Animated corporate videos can be tailored to match the brand’s personality and style, making it an effective tool for branding.

  4. Cost-effective: Compared to live-action videos, animated videos can be more cost-effective, as they require less equipment and fewer people and can be produced more quickly. They also have a longer shelf-life and can be used for a long period.

  5. Enhanced storytelling: With animations, businesses can create compelling and imaginative stories that connect emotionally with their audience.

  6. Increased Audience Engagement: Animated corporate videos can be more entertaining, enjoyable, and memorable for viewers, increasing engagement and brand awareness.

In summary, animated corporate videos are a versatile, cost-effective, and engaging tool for businesses to communicate their message, showcase their brand, and engage with their target audience.

Types of Animated Corporate Videos

Businesses need corporate videos to demonstrate their brand, products, and services to their target audience. These videos use animation, visuals, and narration to engage viewers. Here are the different types of these animated corporate videos:

Explainer Videos

Explainer videos are short animated videos that explain a product, service, or idea simply and engagingly. These videos convey complex ideas with animations in a simple. Explainer videos introduce new products and services to potential consumers in 60–90 seconds.

Whiteboard animations

Whiteboard animation videos tell a story using a whiteboard and a pen. These videos usually simplify complex issues. Whiteboard animation videos can be used to teach or promote new products.

Motion Graphics

Motion graphics videos use animations and visuals to engage and inform viewers. These videos are usually used to display products or services or to produce teaching content. Motion graphics videos can be customized to fit the style and tone of a business, making them a versatile option for creating engaging and informative content.

Stop-motion videos

Stop-motion videos are made by combining many photos of an object or location. These videos are often used to create interesting and visually appealing social media content or to display products or services unusually.

Product Demo Videos

Product demos demonstrate how and what a product provides. These videos are great for explaining your product’s benefits. Demo videos can be used on product pages or in email marketing campaigns.

Testimonial Videos

Video testimonials are customer feedback filmed and presented in video format. Testimonial films demonstrate your business’s track record of customer satisfaction and generate trust.

How-To Videos

How-To videos provide step-by-step instructions on how to use a product or service. These videos are an excellent tool to educate customers on using a product or service and can help reduce customer support inquiries. How-To videos usually last two to three minutes and can be used on a product page or social media campaign.

How Much Does Corporate Video Production Cost?

The cost per minute of animated corporate videos varies between $500 to $10,000.

Regarding advertisements, rates range from $5,000 to $100,000 per minute. On the other hand, the production cost of a corporate video for a large company is $100,000 per minute. In addition, the final cost of professional video animation can be affected by different aspects. These elements include the equipment used, the actor or voiceover, the editor, and the type of animation (such as 2D or 3D).


Animated corporate videos are a powerful tool for businesses to connect with their audience and promote their brand. By following these tips, you can create engaging and effective videos to help your business succeed.


1. What is the cost of creating an animated corporate video?

The cost of an animated corporate video varies depending on factors such as the style, length, and complexity of the video. However, they are often less expensive than live-action videos.

2. How long should an animated corporate video be?

Animated corporate videos should be short and to the point, typically under 2 minutes in length.

3. Which software are used to create animated corporate videos?

Many software programs are available for creating animated corporate videos, including Adobe After Effects and Toon Boom.

4. How can I make sure my animated corporate video is effective?

To create an effective animated corporate video, keep it simple, know your audience, use storytelling techniques, keep it short, brand it, add a call to action, and optimize for SEO.

5. How To measure the effectiveness of my animated corporate video?

You can measure the effectiveness of your animated corporate video by tracking metrics such as views, engagement, and conversion rates.

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