Best SaaS Explainer Videos - Top Examples

April 26, 2023. 8 min read

Saas Explainer video

Are you struggling to explain your Software-as-a-Service (SaaS) product to potential customers? Do you want to increase user engagement and boost sales? One effective way to achieve these goals is by creating an explainer video. In this article, we will explore some of the best SaaS explainer videos, analyze their features, and discuss how you can create a winning explainer video for your SaaS product.

What are SaaS explainer videos?

SaaS explainer videos are short, animated or live-action videos that explain the features and benefits of a software-as-a-service (SaaS) product. These videos are designed to engage and educate potential customers, making it easier for them to understand the product and its value proposition.

Benefits of using SaaS explainer videos

There are several benefits to using SaaS explainer videos, including:

  • Better engagement: Videos are more engaging than text-based content, making it easier for customers to understand and remember your product.
  • Increased conversion rates: According to a survey by Wyzowl, 84% of people said they were convinced to buy a product or service after watching a brand’s video.
  • Improved SEO: Videos can help improve your search engine rankings by increasing visitors’ time on your website.
  • Cost-effective: SaaS explainer videos can be created in-house or outsourced to a professional video production company at a relatively low cost.

Elements of a best SaaS Explainer video

Best SaaS explainer videos should have the following elements:

  • A clear message: The video should clearly explain the product’s features and benefits in a concise and easy-to-understand manner.
  • A compelling story: A good video should tell a story that resonates with the audience and shows how the product solves a specific problem.
  • High-quality visuals: The video should have high-quality visuals that capture the audience’s attention and make the product look appealing.
  • Call to action: The video should end with a call to action that encourages viewers to take a specific action, such as signing up for a free trial.

Best SaaS explainer videos

Here are some of the best SaaS explainer videos for inspiration:


HubSpot has a reputation for producing some of the best SaaS explainer videos in the industry. Their videos are known for their high production value, engaging visuals, and clear messaging. The video starts with a problem statement and then showcases how HubSpot’s platform can solve that problem. The colorful animation and catchy soundtrack keep the viewer hooked until the end.


WagiGo is a SaaS explainer video production agency that focuses on providing high-quality animated videos for businesses seeking to promote their products or services. The company operates as a SaaS business, offering a cloud-based platform that allows businesses to create, customize, and manage their explainer videos with ease, regardless of their technical expertise or equipment availability.

WagiGo Studio has a team of seasoned animators and scriptwriters who collaborate with clients to comprehend their business requirements and develop videos that effectively convey their message. They employ various animation styles such as 2D, and whiteboard animation to bring their clients’ concepts to life.


Zendesk’s explainer video is one of the best SaaS explainer videos. The video effectively communicates the benefits and features of Zendesk’s Software clearly and engagingly.

The video starts by identifying a common problem many businesses face: managing customer support requests. It then introduces Zendesk’s solution and highlights its key features, such as the ability to centralize customer support requests and track customer interactions across multiple channels.


Dropbox’s explainer video is one of the best examples of using storytelling to present the benefits of a SaaS product. The video follows a character’s journey to work and shows how Dropbox can make file sharing and collaboration more accessible and secure. The video’s animation is simple and elegant, and the soundtrack is calm and reassuring.


Slack’s explainer video is a great example of how to use humor and storytelling to introduce a product. The video presents a relatable problem (email overload) and shows how Slack can simplify communication and increase productivity. The video’s animation is fun and engaging, and the soundtrack is catchy and memorable.


Grammarly’s explainer video is an excellent example of how to present a product’s benefits in a relatable and informative way. The video introduces a character struggling with grammar and spelling mistakes and shows how Grammarly can help improve their writing. The video’s animation is cute and engaging, and the soundtrack is cheerful and upbeat.


Zoom’s explainer video is a great example of how to use storytelling in an explainer video. The video tells the story of a remote team and how Zoom helped them overcome their communication challenges. Live-action footage and testimonials make the video both informative and relatable.

SaaS explainer videos Production Steps

If you’re looking to create your own best SaaS explainer videos, then here are some tips to keep in mind:

  • Define your target audience: Your video should be tailored to your audience’s needs and preferences.
  • Keep it short and simple: Your video should be at most 90 seconds and should explain the product’s key features and benefits clearly and concisely.
  • Use a clear and engaging script: Your script should tell a story that resonates with your audience and clearly explains the product’s value proposition.
  • Use high-quality visuals: Your visuals should be professional-looking and visually appealing.
  • Include a call to action: Your video should end with a clear call to action that encourages viewers to take a specific action, such as signing up for a free trial.


SaaS explainer videos have become essential for companies looking to promote their software-as-a-service products more engagingly and entertainingly. By studying these best SaaS explainer videos and following the best practices outlined in this article, you can create a video that will help you attract and convert more customers. Remember to keep your video short and simple, use a clear and engaging script, and include high-quality visuals and a call to action. With these elements in place, your SaaS explainer video will surely be a success.


1. What is a SaaS explainer video?

A SaaS explainer video is a short, animated or live-action video that explains the features and benefits of a software-as-a-service (SaaS) product.

2. What are the benefits of using SaaS explainer videos?

SaaS explainer videos can help increase engagement, conversion rates, and search engine rankings while being cost-effective.

3. What are the elements of a great SaaS explainer video?

A great SaaS explainer video should have a clear, engaging script, high-quality visuals, and a call to action.

4. How long should a SaaS explainer video be?

A SaaS explainer video should be no longer than 90 seconds to keep viewers engaged and avoid losing their attention.

5. What should I include best SaaS explainer videos?

Best SaaS explainer videos should include the product’s key features and benefits and how it solves the target audience’s pain points and improves their lives or businesses.

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