Corporate Video Production; Step by Step Guidelines
April 10, 2023. 12 min read
Corporate video production is crucial to any modern business’s marketing strategy. Video content is more engaging and memorable than text or images alone, making it the perfect medium for sharing your brand’s story, products, and services.
However, producing a corporate video can be daunting, especially if you have yet to gain experience in video production. That’s where this guide comes in. We’ll discuss how to make a high-quality corporate video for your brand here.
Define Your Goals
Determining your goals for corporate video production is an important step in making a video that effectively conveys your message to your audience. Here are several techniques to figure out your goals:
- Determine the Audience. It is important for determining your target audience. Think about your target audience’s age range and interests and how to make the video engaging.
- Determine the purposes of the video: Once you have determined your target audience, it’s time to determine what you want to achieve with your video. Do you want to tell your readers about a new product or service? Do you want to increase brand awareness? OR do you want to get more traffic to your website? Find out what your video is for to help you set clear goals.
- Establish measurable goals: Set specific goals that align with your purpose. To increase website traffic, define a specific goal for how many people you want to visit because of the video.
- Set timeline and the budget: Be honest about how long it will take and how much it will cost to make your video. Set goals you can reach in the time you have and with your money.
- Evaluate the competition: Look at your competitors’ strategies for their video content. What are they doing well? What do you need to change? Use this knowledge to help you figure out your goals and make a compelling video.
- Get feedback: Once you’ve set your goals, talk to your team about them and ask for their opinions. Be sure everyone is on the same page and working toward the same goals.
You can set clear and achievable corporate video production goals by doing these steps. It will ensure that your video gets your point across and helps you reach your goals.
Developing a script is a crucial step in corporate video production as it is the backbone of the entire project. Here are some steps to develop your script during video production:
- Create an outline: Once you have a clear idea of the purpose and goal of the corporate video, create an outline of the script. It should include the main points you want to cover, the flow of the video, and any important details that need to be included.
- Write a draft: Start writing a script draft based on the outline. It’s important to keep the target audience in mind and use language that will convey your message. Ensure to include all the necessary information while keeping it concise and engaging.
- Revise and refine: After you have a draft, review it and make any necessary revisions. It includes refining the language, adjusting the pacing, and ensuring the message is clear and concise.
- Get feedback: Once you have a revised draft, share it with others for feedback. It can include the client, coworkers, or other stakeholders. Consider their input and make any necessary changes.
- Finalize the script: After incorporating feedback, finalize the script. It should include formatting the script and ensuring it’s ready for production.
Overall, developing a script is an iterative process that involves multiple rounds of review and revision. Following these steps, you can create a script that effectively communicates your message and engages your target audience.
Choose Your Style
When it comes to corporate video production, choosing the right style is crucial. The design you select can influence how your message is received and how your audience understands your brand. Here are some popular styles to consider:
Explainer style uses animated graphics, text, and voiceovers to explain complex concepts or processes. This style is ideal for introducing new products or services or educating your audience about your industry.
Whiteboard animation videos tell a story using a whiteboard and a pen. These videos usually simplify complex issues. Whiteboard animation videos can be used to teach or promote new products.
Motion graphics videos use animations and visuals to engage and inform viewers. These videos are usually used to display products or services or to produce teaching content. Motion graphics videos can be customized to fit the style and tone of a business, making them a versatile option for creating engaging and informative content.
Product Demo Videos
This involves showcasing your products or services in action. This style is great for demonstrating the value of your offerings and encouraging potential customers to purchase.
These videos feature satisfied customers or employees talking about their experiences with your company. It can be an effective way to build trust and credibility with your viewers.
How-to videos show people how to use your product or service. They can be a great way to teach your audience something and show how knowledgeable you are.
Ultimately, your chosen style will depend on your goals, audience, and budget. Working with a professional corporate video production team who can help you determine the best style for your needs and create a high-quality video that meets your goals is important.
Designing a storyboard is an essential step in corporate video production. A storyboard is a visual representation of your script that outlines your video’s key scenes and shots. It helps you plan your video’s timing, pacing, and flow and gives you a clear sense of what visuals and animations you must create.
- Divide your script into scenes: After completing it, divide it into logical scenes or sections. Each scene should have a clear purpose and a beginning, middle, and end.
- Break down of scenes: Once you have your scenes, break them into individual shots. Consider what you must make for each shot, like figures, backgrounds, and other visual effects.
- Sketch out your storyboard: Create a visual representation of each shot in your video. It can be done with hand-drawn sketches, digital illustrations, or stock photos. Include a description of the action, dialogue, and sound effects or music.
- Review and revise: Once you have created your storyboard, review it and make any necessary revisions. Ensure that each shot flows logically from one to the next and that your video’s overall pacing and timing feel right.
- Share your storyboard: Share your storyboard with your team or collaborators to get feedback and ensure everyone is on the same page.
Following these steps, you can create a detailed and effective storyboard for your animated corporate video production. It will help you to create a video that effectively conveys your message and engages your audience.
Animations are a key part of corporate video production that is interesting and effective. Once the storyboard is created, the animators can choose animation softwares that fits their requirements and skill level. Adobe After Effects, Toon Boom, and Blender are all popular animation softwares.
It is then necessary to construct the animation’s assets. It includes designing and creating characters, objects, backgrounds, and other elements that will be animated. When all of these things are done, the animation can start.
After finishing the animations, review and refine them. Feedback can be gathered from others to make necessary adjustments to ensure the final product is engaging and effective. These steps can add depth and interest to a corporate video with animations.
Add Music and Sound Effects
When selecting music for your video, it’s important to consider the tone and messaging of your brand. For example, if your brand is modern and upbeat, you might choose a pop or electronic track. Alternatively, classical or orchestral music might be more appropriate if your brand is more traditional and sophisticated.
Similarly, when choosing sound effects, you should consider the emotions you want to evoke in your audience. Do you want to create a sense of excitement and energy, or do you want to convey a more subdued, contemplative mood? Once you have a clear sense of the emotional tone you’re aiming for, you can choose sound effects that will help you achieve it.
Edit and Finalize Your Video
After completing the animation phase during corporate video production, the next step is to edit and finalize the video. This process involves adding text overlays, color grading, and adjusting the sound mix to achieve the desired final product. This phase aims to enhance the video’s visual appeal and audio quality while ensuring it meets its intended purpose. Effective editing and finalization can turn a good video into a great one, so giving this stage the necessary attention and effort is important.
High-quality corporate video production takes time and effort, but the results can be well worth it. Following these steps, you can develop a video demonstrating your brand’s unique value proposition, engaging your target audience, and achieving your marketing goals. Remember to define your goals and audience, craft a compelling script, shoot with high-quality equipment, and edit with precision and creativity. With these tips, you can make a video that demonstrates what your brand is about.