Promo Videos; A Complete Guide
March 8, 2023. 8 min read
Promo videos are created to attract people’s attention, stimulate their interest in your product or service, and generate an emotional connection. A promotional video should be short and engaging since its main aim is not to sell the product directly. It informs clients of a deal, an event, or a marketing effort.
A basic promotional video sparks the interest of viewers in the purchase. At the same time, a promotional video serves another purpose. It is designed to engage consumers, establish your brand, and provide a special connection to draw more attention to your goods.
Consumers in the twenty-first century appreciate concise video content. The marketing video’s briefness is similar to video teasers to interest viewers in what comes next. Promo videos, like teasers, have a compelling reason to be brief. According to Wistia, the odds of losing viewers grow considerably if a video lasts more than 2 minutes. The emotional hook is also important. A promotional video provides an excellent opportunity to strike a balance between making your company recognizable and emotionally engaging customers. It piques their interest in learning more about your business and discovering the opportunities and solutions it provides. As a result, such movies must be appealing and contain crucial aspects to persuade potential clients that they want your products.
Sure, making promotional videos is difficult. A video like this must have a clear concept and narrative, outstanding and engaging visuals, and consistently maintain viewers’ interest until the finish. Moreover, such videos come in a variety of forms. You must select the one that is best for your situation. Experiment with several promotional films to find what works best for your business.
Be reassured if you have little or no expertise in video production. We’ll go through the entire procedure in greater detail. But first, let’s go through the various formats available to you.
Main Types of Promotional Video
There are several forms of promotional videos. Promo videos with the same goal can impact the audience using different methods and tools. Depending on the duration and complexity of the production, the video production price sheet may include a variety of possibilities. But this brief overview with examples can help you feel inspired and decide which option to choose.
1. Brand Awareness Video
An “About Us” video is a terrific concept for every business. Its primary purpose is to expose the brand to the public, make it recognized, and reveal the team working on it and their values and goals. The more emotions a brand awareness video can elicit, the more memorable it becomes. A brand awareness film may help your organization stand out among hundreds of competitors.
2. Product Demo
The greatest way to introduce your product or service and demonstrate its uniqueness is to show how it works. Animation, good music, or a humorous approach may attract viewers’ attention. A product or feature demo may spark viewers’ interest far more than a standard ad or written description, even if it’s only one minute long.
3. Testimonial Video
The greatest way to introduce your product or service and demonstrate its uniqueness is to show how it works. Animation, good music, or a humorous approach may attract viewers’ attention. A product or feature demo may spark viewers’ interest far more than a standard ad or written description, even if it’s only one minute long.
4. Explainer Video
An explainer video is a brief guide that describes how your product works and how to use it appropriately. If you want to introduce a complicated technological product, explainer videos are the ideal solution. It’s an app, for example, with several features and complex functionality. Make it animated to be clear and entertaining while complicating the viewing experience.
5. Company Culture Video
A Business culture video is a perfect solution to create an emotional connection between your organization and the viewers. It promotes staff in a more personal and relaxed manner, bringing them closer to the customers. The Behind the Scenes film is also worth seeing since it displays what goes on within the organization in a calm or humorous environment. These movies also describe the company’s culture and values by presenting brief stories about individuals who support your brand.
Factors affecting the Price of Promotional Videos
Now that you’ve learned about your many paths let’s return to estimating. Several criteria usually determine the cost of a Promotional video. It may undergo significant changes depending on your choice. If you want your video to be both high-quality and affordable.
The following factors will have the most influence on the cost of your video production:
- The overall complexity and kind of your promotional video
- Time spent making, editing, and releasing the video
- The form of a team you assemble
- Location of equipment required and possible transportation
As a result, a 30-second promotional video may cost around $1,500 and $2,500.
Again, the cost of the video may be determined by an array of factors, including voiceover, animation, sound, graphics, and other features. The size and scale of the project, as well as the deadlines, can all have an impact on the final cost too. As a result, the average cost of a 30-second promotional film is between $1,500 and $2,500.
Conclusion
A promotional video is an excellent way to connect your brand with your target audience. Instead of leaving them uninterested or even frustrated, it allows people to quickly immerse themselves in the environment you wish to build around your project.
