Best 10 Motion Graphics Examples for Inspiration
May 06, 2023. 8 min read
Motion graphics are a powerful way to create compelling visual content. They combine graphic design, animation, and video to create dynamic and engaging visuals to help you tell your story and communicate your message effectively. In this article, we’ll look at some of the best motion graphics examples and explore how you can use them to create your unique visual content.
What Is Motion Graphics?
Before we look at the examples, let’s take a moment to define what motion graphics are. Motion graphics are a type of animation that combines graphic design, animation, and video to create visually compelling content. They can be used for different purposes, from explainer videos and social media posts to presentations and advertisements.
Benefits of Using Motion Graphics
Motion graphics has many benefits that can help you create more engaging content. Here are just a few:
1. Better Engagement
The most important advantage of using motion graphics is their ability to engage with your audience. Because they’re visually appealing and can tell a story, they’re more likely to capture and hold your viewers’ attention.
2. Easier to Understand
Motion graphics are an effective way to convey complex information in an easy-to-understand format. You can simplify even the most complicated topics using visuals and animations and ensure your message is clear.
Motion graphics are used for various purposes, from explainer videos to social media posts. They’re an incredibly versatile tool to help you create engaging content across all channels.
10 Motion Graphics Examples
Now that we understand the benefits of motion graphics, let’s look at some examples.
1. Bitcoin and Crypto
Bitcoin has been a popular subject for motion graphics videos due to its complex and innovative nature. These videos often showcase Bitcoin’s intricacies, how it works, and its potential impact on the financial industry.
One of the best examples of Bitcoin motion graphics is the video “What is Bitcoin?” by WeUseCoins. This video provides a clear and concise explanation of Bitcoin, including how it is mined, its decentralized nature, and its potential as a global currency.
SharePlay is an imposing example of motion graphics designed by WagiGo Studio. It effectively communicates its message to the audience through compelling visuals and an engaging narrative. The attention to detail in the animation and the way the graphics are seamlessly integrated with the content create an immersive viewing experience. Overall, SharePlay is an excellent example of how motion graphics can convey complex ideas engagingly and memorably.
3. Google Cloud IoT Solutions
Google’s video on data collection, distribution, and storage tackles a highly abstract concept through a combination of traditional graphics, movement, and abstract shapes. This motion graphics style has been a cornerstone in Google’s previous videos, and it’s easy to see why. It’s simple yet mesmerizing, making it easy to understand.
Webflow is another charming motion graphics example; this video successfully achieved the goal set by the company. For Webflow’s conference on the future of software development, a precise and comprehensive narration was overlaid on visually stunning graphics that bring the message to life.
5. Welcome to the Age of No-Code
“Welcome to the Age of No-Code” is one of the best motion graphics video examples. As you can see, it does an excellent job of visually illustrating the future of software development through a series of stunning graphics.
Cryptocurrency videos can indeed be great examples of motion graphics. Cryptocurrencies are a complex and abstract concept that can be difficult to explain using traditional methods such as text or static images. Motion graphics, on the other hand, can use animations, icons, and illustrations to help break down complex ideas into more easily digestible and visually appealing pieces of content.
7. Idrio Analytics
Idrio Analytics is an excellent example of motion graphics that effectively engagingly conveys its message. Created by WagiGo Studio, the motion graphics feature compelling visuals that capture the audience’s attention and keep them engaged throughout the video. Overall, Idrio Analytics is a fantastic example of how motion graphics can effectively communicate complex ideas in a visually appealing way.
One of our best motion graphics examples is the Twilio video. It effectively showcases how Twilio is a problem-solving company concisely and engagingly. The graphics used in the video are visually appealing and effectively convey the challenges faced in modern communication. This video can captivate the viewers’ attention and effectively convey Twilio’s message.
9. Reddit’s New Mobile App
Reddit’s New Mobile App videos are a great motion graphics example. The videos use dynamic animations, sleek transitions, and bold typography to showcase the app’s features and benefits.
The motion graphics in these videos are designed to be visually attractive and easy to understand. They use techniques like kinetic typography, 3D animations, and motion tracking to create a cohesive and compelling story.
Spline makes the 3D design appear effortless. This video provides an excellent portrayal of their mission and the value they bring to designers everywhere. The animations are colourful and lively, seamlessly transitioning between each stage of development while showcasing the differences between 3D and 2D graphics. It’s truly a sight to behold!
Motion graphics is an effective tool for creating engaging content that captivates your audience. Using visuals and animations to convey your message, you can simplify even the most complex topics and create an emotional connection with your viewers.
In this article, we’ve looked at some motion graphics examples that showcase how they can be used to enhance your visual content. From inspiring messages to emotional stories, these examples demonstrate the versatility and effectiveness of motion graphics.
Motion graphics can help you tell your story more engagingly and memorably, whether creating an explainer video or a social media post. So the next time you want to create visual content, consider using motion graphics to captivate your audience and bring your message to life.