B2B Video Production: Understanding the Basics and Types

May 05, 2023. 8 min read

Are you planning for your B2B video production? Video production effectively engages your audience, educates them about your product or service, and builds brand awareness. However, before you start the video production process, it’s essential to understand the basics and types of B2B video production.

In this article, we’ll cover everything you need to know about B2B video production, from the basics to the different types of B2B videos you can create.

B2B Video Production

In today’s digital age, video has become crucial to any marketing strategy. From 2022, online videos will make up more than 82% of all consumer internet traffic. Moreover, videos have proven effective in B2B marketing, as they help businesses communicate their message more engagingly.

However, B2B video production for a company is not as simple as shooting a video on your smartphone. There are various factors to consider, like the type of video, target audience, the message you want to send, and how the video will be shared.

What is B2B Video Production?

B2B video production is the process of creating videos that are specifically designed for B2B marketing purposes. These videos promote a product or service, educate the target audience, or build brand awareness.

Importance of B2B Video Production

B2B video production helps companies promote their brand, present their products, and connect with customers. B2B video production has the following advantages:

1. Increased Brand Awareness

B2B videos can help businesses build their brand and increase their visibility in the market. A well-produced video can be shared on social media, websites, and other marketing channels to reach a wider audience and generate interest in the brand.

2. Improved Customer Engagement

Videos are more engaging than any other form of content, and B2B videos are no exception. A well-produced video can keep the audience engaged and interested in the message. Videos can also help businesses establish customer trust by providing useful information and showcasing expertise.

3. Increased Lead Generation

B2B videos can generate leads by providing valuable information that potential customers are searching for. A video can also direct viewers to a landing page where they can learn more about the product or service.

4. Enhanced SEO

Videos are more likely to appear on the first page of search results, which can help businesses improve their SEO rankings. By using keywords and optimizing video titles and descriptions, businesses can increase their chances of appearing in relevant search results.

Types of B2B Video Production

Businesses can use several B2B video production types to engage with their target audience. Here are some of the most popular types:

Explainer Videos

Explainer videos are short animated videos that effectively and engagingly explain a product or service. These videos are typically used on landing pages or product pages to provide potential customers with a clear understanding of what the product or service does.

Product Videos

Product videos showcase a specific product or service and highlight its features and benefits. These videos are often used on product pages or email marketing campaigns to educate potential customers about the product or service.

Testimonial Videos

Testimonial videos feature satisfied customers discussing their experience with a product or service. These videos are a powerful tool for building trust with potential customers and can help businesses establish themselves as credible and reliable.

Brand Videos

Brand videos are high-level videos that showcase a company’s brand message, values, and mission. These videos are often used on the company’s website or social media channels to give potential customers a sense of the company’s personality and culture.

Event Videos

Event videos show the most important parts of a business event, like a trade show, meeting, or product launch. These videos can showcase the business’s presence at the event and generate interest in the business’s products or services.

B2B Video Production Step-by-Step Guidelines

To create a compelling B2B video, follow these B2B video production guidelines.

Define Your Goals and Target Audience

Before making your video, set goals and target the audience. What do you want from your video? To generate leads, raise brand awareness, or educate your audience? Target your audience after setting your goals. Who are they, what do they desire, and how can your product or service solve their problems?

Develop Your Script

After setting goals and audience, write your script. Successful videos depend on strong scripts. It should communicate, engage, and communicate with your audience. Keep your script short and simple.

Storyboard Designing

A storyboard is a visual representation of your script. It outlines each scene and shot of your video, giving you a clear idea of how it will flow. This step is essential as it allows you to change your script and pacing before filming.

Choose Your Video Style

Your chosen video style should be based on your goals and target audience. Explainer videos, product demos, and customer testimonials are all popular styles. Ensure you choose a style that aligns with your message and resonates with your target audience.

Video Production

Now it’s time to make a video. Make sure you have a clear plan and schedule for what you want to do. Follow your storyboard and screenplay to capture all the footage. Ensure that your designs are visually appealing and appropriate for your target audience.

Add Graphics and Animation

Graphics and animation can boost your video’s attractiveness. Both can simplify complicated information and add visuals. Use graphics and animation sparingly to enhance your video’s concept.

Choose Your Music

Video’s success depends upon the music. Choose music that fits your message and audience. Licensing music avoids copyright difficulties.


For the video distribution you should use your website, social media, email marketing, video-sharing sites, advertisements, sales presentations, and webinars. These methods can help you distribute B2B videos to more people. We have fully explained this in a previous article where you can find comprehensive information about distribution platforms.


B2B video production has become essential for businesses to engage with their target audience, communicate their brand message, and showcase their products or services. By incorporating video content into their marketing strategy, businesses can increase their engagement, improve their SEO, and enhance their brand image. With the various B2B video production types available, businesses can choose the one that best suits their needs and budget.

Remember, creating high-quality videos requires time, effort, and investment. The benefits of B2B video production outweigh the costs, making it a worthwhile investment for businesses that aim to distinguish themselves from competitors and establish their authority in their industry.

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